Podcast or podguest?
Plus, Soundscape Barbie and audio ads outperform video for attention and brand recall
Podcasting is a powerful audio marketing tool, but creating and maintaining your own show takes a lot of time, effort and often a bit of cash. Making audio content should be fun. It shouldn’t feel like a chore or an addition on the probably already long list of marketing to-dos. So, do you really need a podcast? or could you reach an audience interested in what you have to say by being the greatest podcast guest around?
Here’s what you need to do to become the greatest podcast guest around…
Research podcasts your audience is listening to. The first step is to identify podcasts that your target audience is listening to. You can use tools like Chartable or Rephonic to find out which shows are popular with your audience.
Listen to the podcasts you're interested in pitching to. Once you've identified a few podcasts, take some time to listen to them. Get a feel for the show's format, style, and audience. This will also help you to identify relevant specialised topics you could offer to speak on.
Write a personalised email pitch. Write a personalised email to the host. Introduce yourself and explain why you'd be a good fit for the show. Why are you the best person to speak on your chosen topics. Offer a range of subjects you would be willing to speak about.
Include links. Add links to your website and social media profiles to make it easy for the host to learn more about you and your work. Also include links to any content online that shows your depth of expertise; other podcast appearances, YouTube interviews, webinars, blogs etc. Offer to provide the host with any additional information they may need.
Be patient. It may take some time to get a response to your pitch. Don't be discouraged if you don't hear back right away. Keep going. There are plenty of podcasts to approach.
Be the best guest. Prepare thoroughly for the interview, be engaging, and provide valuable insights. Promote the episode after it airs to expand your reach and maintain a good relationship with the host.
✂️ Cut The Tape
Becoming a podcast guest allows you to leverage audio marketing without the commitment of hosting your own show. By identifying the right podcasts and crafting compelling pitches, you can share your expertise with a targeted audience and gain valuable exposure. Each appearance is an opportunity to showcase your knowledge and build industry connections. Let your voice be heard on the podcasts that matter most to your audience.
I wrote more about this, including how to find the email address for the podcaster you want to approach, on my blog. Read more here.
Pssst - lots of you click on this every week so you clearly are fed up with audio editing! What are you most fed up with? Let me know in the comments or by hitting reply to email me. I want to include information in Stop. Rewind. Play. that helps people create their best audio content. Let me know what you need to know so I can ensure this Substack is a valuable resource for readers. I appreciate each one of you - thank you 🙏
🎧 #Podcasting
Study shows audio ads outperform video for attention and brand recall | Ad Age
ITV renews long-erm podcast partnership with Global | Global
Specialist UK podcast media agency in the UK aims to close gap in podcast advertising performance and education | The Media Leader
Scummy Mummies celebrate 10 years of podcasting | The Guardian
Teenager’s podcast about his mum’s 70s girlband gets a spot on BBC Radio 4 | Teeside Live
🎶 #SoundDesign
Updated timeline of Soundscape Barbie | Museum of Portable Sound
Rascal’s museum piece recognised with prestigious Creative Circle Award | LBBOnline
Sound designer and composer David Kamp explores the importance of sound | Short of the Week
🔮 #AudioFuture
NeuralGarage uses AI to solve audio-visual dissonance in dubbed content | Digital Technology Guru
How AI voice recognition could change mobile and web app development| Medium
🗣 #SocialAudio
Madalyn Sklar and Jennifer Navarrete hosted #AllThingsAudio this week. Listen to the replay here.
The podcast will be back next week. Follow All Things Audio wherever you listen to podcasts to make sure you never miss an episode. Leave a rating and/or review to help more people find us.
Nintendo and Zelda fans will love his one from the master of sound design podcasts, Twenty Thousand Hertz. A sonic amble through the history of iconic sounds heard throughout the various iterations of Zelda. It never ceases to amaze me how the limitations of 8-bit are actually the making of it. This episode features Thomas of Thomas Game Docs, and Kirk Hamilton of Strong Songs.
“Why do we care about rhythm? Because sound is motion and sound moves us.”