What's all the noise about... podcasts on YouTube
Stop. Rewind. Play.
Photo by Nik on Unsplash
BIG NEWS from YouTube for podcasters this week. The video platform finally hit the button on long-trailed plans and added podcast specific tools to the creators studio.
You can now create a playlist for your podcast and have your episodes appear as videos. Of course many podcasters have been doing this for a while, realising that the sheer number of users on YouTube make it an ideal place to be if you want your content to be discovered.
The difference now is that YouTube has created a specific podcast playlist within your channel. With that the platform’s promising more podcast-specific discovery and recommendation features including official search cards and making your podcast available to YouTube Music listeners.
And despite all the fuss around short-form video right now this is not YouTube Shorts/TikTok-tastic territory. YouTube is asking for full-length episodes to be added to podcast playlists, in the order they are intended to be heard.
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✂️ Cut the Tape
If your podcast isn’t already on YouTube then now is the time to put it there. YouTube is a massive search engine and adding your audio to it is a savvy thing to do.
You don’t have to create a video podcast to upload to YouTube. Loads of podcasters already upload their audio to YouTube using a static image or audiogram (including All Things Audio) While it may not be favoured by the algorithm, you’re still there.
If you already regularly upload your podcast to YouTube then log in, go to studio > content> podcasts. Create a podcast channel. You can then add any episode you have uploaded previously to this channel.
It isn’t possible to add your podcast to YouTube using your RSS feed…yet! This is expected to come later in the year.
🎧 #Podcasting
New features added to YouTube studio desktop for podcasters | @TeamYouTube
The internet’s been reacting to THAT Spotify UI change | Mashable
Six podcasting trends The Drum wants us to know about | The Drum
Do you need to scrape the audio from a video in Audacity? Here you go. Psssst: this also works the same way in many DAWs | h/t @stephfuccio
Check out the Global Podcast Editors newsletter, where Steph Fuccio shares resources and tips about the technical and business aspects of podcast editing for clients remotely.
🎶 #SoundDesign
Composers are finding creative ways to work with generative AI || Wired
High level sonic branding 101 | Marketing Mag
The story of how ‘We Buy Any Car’ has taken us back to the 90s with their new sonic branding | LBB Online
🔮 #AudioFuture
Voice cloning AI allows you to speak multiple languages | Freethink
The future of audio is video | Forbes Business
🗣 #SocialAudio
Spaces tab on the move from the nav bar on Twitter | @BigTentSocial
Leak - are scheduled events coming to Clubhouse? | @alex193a
Meta shuts down audio channels | Social Media Today
Hear what we had to say about all this, plus more of the week’s social audio news in this week’s #AllThingsAudio
Follow All Things Audio wherever you listen to podcasts to make sure you never miss an episode. Leave a rating and/or review to help more people find us.
Take a listen to this fantastic episode from Tonebenders exploring the sound design of the Oscar award-winning movie Everything Everywhere All At Once.
Host Tim Muirhead speaks with Supervising Sound Editor/Re-recording Mixer Brent Kiser, Re-Recording Mixer Alexandra Fehrman, Sound Designer Andrew Twite and ADR Supervisor Julie Diaz.
“I entered [an anechoic chamber] at Harvard University several years ago and heard two sounds, one high and one low. When I described them to the engineer, he informed me that the high one was my nervous system in operation, the low one my blood in circulation. Until I die there will be sounds. And they will continue following my death.”