It's all about the money, money, money...
Plus, what does a peacock's display sound like?
Changes to Twitter’s Super Follow feature mean Spaces hosts will soon be able to monetise their content.
Twitter has rebranded the Super Follows feature as Subscriptions allowing creators to paywall exclusive content at a pre-set monthly price of $2.99, $4.99, or $9.99.
According to The Verge: “With Subscriptions, you can charge users so they can get access to things like exclusive tweets, subscriber-only Spaces, and special subscriber badges.”
Creators in the US, Canada and Australia will have access to Subscriptions initially, and there’s a fairly extensive list of criteria they will need to meet before having access to Subscriptions. It includes having 10,000 active followers to qualify.
Monetisation has been a hot topic for social creators since the dawn of Clubhouse and Spaces. Ticketed Spaces were available for a while BE (Before Elon) but never really took off and were shelved in October last year. (You needed 1,000 followers and to have hosted at least three Spaces in the previous 30 days to get access then *sigh*).
While Twitter says they won’t take a cut for the first 12 months, we can expect Elon will eventually want his share. Apple and Google will be taking fees from the get go.
✂️ Cut the Tape
‘How can I monetise my podcast?’ is a question I am asked several times a week. There’s no one answer. Every podcast is different and there are many ways to make money from your audio content.
But if you are someone who meets the Subscriptions criteria, maybe Spaces is a way to introduce a live element to your podcast, build genuine connections with listeners by talking to them and make some money at the same time.
Stop. Rewind. Play. is brought to you by Big Tent Media - we make audio content easy.
Sick of spending hours editing? Does your podcast need a refresh? or perhaps you have an idea but have yet to hit record. From podcasts to game audio, repurposing content to creating accessible white papers and reports. We can help. Get in touch.
🎧 #Podcasting
Spotify explores broadcast-to-podcast feature | The Hollywood Reporter
Independent podcasters not about to ditch audio for video | Bloomberg UK
Could your dormant podcast be making you money? | Emily Crosby Media
Are high production podcasts going away? | The Guardian
You say podcast, I say serial narrative audio; the semantics of podcasting | Nieman Storyboard
Buzzsprout adds ability to include dynamic mid-roll ads in back catalogue | Buzzsprout
🎶 #SoundDesign
Secret stash of instruments means a new sound for National Symphony Orchestra | NPR
Toyota ahead of the game creating louder sound module to make rally cars safer | Dirtfish
🔮 #AudioFuture
Music NFTs - a launch strategy walkthrough Violetta Zironi | Social Media Examiner
AI can clone your podcast host’s voice | Wired
Hey Siri no more? | MacRumours
Universal Music Group asks streaming services to block AI systems | Variety
🗣 #SocialAudio
Elon Musk speaks with BBC journalist James Clayton live on TwitterSpaces | @Twitter
Clubhouse begins the process of converting Clubs to Houses | Clubhouse
Social audio losing steam? | Ruetir
In this week’s #AllThingsAudio we discussed whether the 3.3million stat showing on the Elon x BBC Spaces card was telling the whole story, plus the Clubhouse switch from Clubs to Houses has begun and Discord’s introduced a soundboard for Nitro subscribers.
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Discover how the peacock’s visually stunning display is also an avian orchestra. Professor of Geography at the University of British Columbia, Dr Karen Bakker reveals a world of sounds that nature depends on, but is beyond human hearing.
Exploring eco-acoustics and bio-acoustics, infrasound and ultrasound, this is a must listen episode for anyone wanting to to discover more about the world of sound we can not hear.
“Music has been a feature of physical work for hundreds if not thousands of years, serving a number of functions including synchronising movement, creating social bonds, relieving boredom and enabling communication... military marches, sea shanties, industrial folk songs, cowboy cattle calls, and agricultural work songs.”